25 Leading Corporations for Conservation; rare welcomes Maintenance Assistant Inc.

(Cambridge/North Dumfries July 26 2016): The rare Charitable Research Reserve is pleased to welcome Maintenance Assistant Inc. as the latest organization to join the charity’s Corporations for Conservation.

Made official last week as representatives from the company toured the rare property and watched the Every Child Outdoors (ECO) program in action, Maintenance Assistant Inc. committed their five year $25,000 support for rare with a cheque presentation. Their commitment includes a $1,000 sponsorship for the upcoming 2016 Walk & Run for rare on September 25, supporting the charity’s Turn the Map Green campaign in an effort to secure and protect the property and the species that reside there.

rare Summer ECO Campers help receive Maintenance Assistant Inc.'s gift with officials from both organizations. Photo provided by Maintenance Assistant Inc.

rare Summer ECO Campers help receive Maintenance Assistant Inc.’s gift with officials from both organizations. Photo provided by Maintenance Assistant Inc.

“Sustainability is the linchpin of Maintenance Assistant’s commitment to social responsibility and a key part of our triple bottom line of people, profit, and planet. In rare we see a partner that shares our vision of restoring and preserving ecosystems, conducting environmental research, and promoting sustainability and preservation through education,” says Marc Castel, CEO of Maintenance Assistant.

The rare Charitable Research Reserve acknowledges and supports the conservation efforts of 25 leading companies by assigning them membership in rare’s Corporations for Conservation. For some companies, this designation is recognition of what they have already done to act as stewards of our environment via their business practices. For others, it is aspirational, offering them rare’s expertise and support as they work toward deeper conservation practices. For all, it acknowledges that their annual support of rare, at the level of $5,000/year for a minimum of five years, is a clear sign of their support for conservation and sustainability in all fields. Maintenance Assistant Inc. joins Christie Digital (Kitchener, inaugural member), MacPherson Builders (Toronto) and Union Gas (Waterloo) as the fourth member of rare’s Corporations for Conservation, which has now grown to also include Pearle Hospitality/The Cambridge Mill.

“We are really excited to see this list of corporations growing – it sends a clear message that the environment and conservation are top of mind for businesses” says rare’s Executive Director, Stephanie Sobek-Swant. “We are thrilled to welcome Maintenance Assistant Inc. to the group as leaders showing their commitment to the environment.”

About rare

Founded in 2001, the rare Charitable Research Reserve is a 900+ acre land trust and environmental institute situated at the confluence of the Grand and Speed Rivers in the heart of the Waterloo Region. The reserve is a beautifully and culturally significant landscape that includes trees more than 240 years old. Rich in biodiversity, rare is home to an array of flora and fauna – some of which are ranked significant regionally, provincially, nationally and even globally. Striving to preserve the land for future generations, rare focuses on conservation, research and education through ecological restoration and environmental programs, while providing passive recreation opportunities to the surrounding community on eight km of trails. Visit raresites.org to learn more.

About Maintenance Assistant Inc.

Maintenance Assistant provides cloud-based maintenance and asset management software to thousands of customers around the world. Incorporated in 2008 and headquartered in Toronto, Canada, Maintenance Assistant’s products are used by organizations of all sizes to properly handle corrective, preventative and condition-based maintenance for equipment and assets. Visit maintenanceassistant.com to learn more.




Christine Thompson, rare, Major Gifts Manager

519-650-9336 x 118



Stephanie Sobek-Swant, rare, Executive Director

519-650-9336 x 113


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rare Charitable Research Reserve
1679 Blair Road
Cambridge, ON N3H 4R8
(519) 650-9336
Charitable Registration:
#8776 15914 RR0001